This paper provides an overview of the soft power assets of the UK Core Cities. It sets out the soft power strengths and assets of the 11 UK Core Cities and their city regions and how these assets have been used by the cities and regions to generate social, cultural and economic value for both the cities themselves and the UK as a whole. 

The UK’s soft power is rooted in who we are as a country: our values and way of life, and the vibrancy and diversity of our Union. It is central
to our international identity as an open, trustworthy, and innovative country. It helps to build positive perceptions of the UK, create strong people-to-people links and familiarity with our values through cultural exchange and tourism. It also enhances our ability to attract international business, research collaboration and students – and, ultimately, to effect change in the world.